The company is a wholly state-owned subsidiary of Anhui Tianzhushan Tourism Development Co., Ltd. The main business of the company is: scenic area full media branding, publicity and marketing activities planning, scenic area cultural think tank construction, research and training, Tianzhushan cultural research and tourism series compilation, the company also operates and maintains four-in-one cultural platform of "Tianzhu Poetry Club", "Tianzhu Forum", "Tianzhu Academy" and "Tianzhu Film Club" permanent operation and maintenance, and organisation of thematic cultural events such as poetry recitation, tea around the fire, food tasting.

The company's future plans are to establish a firm market-oriented, platform-based and innovative mindset, uphold the principle of using culture to shape tourism and promoting culture through tourism, promote the in-depth integration of culture and tourism, and strive to develop Qianuyuan Culture Company into a "news and publicity matrix”, "scenic area development think tank", "cultural business market manipulator" and "foreign liaison service center". The company will carry out various activities to further promote in-depth cooperation with Tianzhushan UGGp and promote the high-quality development of the Geopark.